Email marketers guide to cashing in on Christmas

If you haven’t done so already planning your Christmas email campaign should be on you priority list right now. With Christmas fast approach and your consumers already starting to think about the holiday season so should you! Here are some great hints and tips to help you get on your way to creating your Christmas campaigns.

Read our full guide to email marketing for Christmas ....

Mobile browsing set to surpass desktop

Research recently conducted by econsultancy.com concluded that mobile internet browsing will surpass that of desktop internet use within the next 3 years. Although desktop browsing will continue to steadily grow, the influx of those using mobile devices to browse the web is on the rapid rise following the releases of the iPhone, iPad and Android technology.

One of the main drawbacks to this rising trend is the effect it may have on conversion rates for email marketing.

Emails tend to be optimised for viewing on a desktop or laptop computer. This means that when these are viewed on mobile devices there are a number of potential pitfalls that may be encountered.

Read our full article about mobile email marketing ....

 

A survivors guide to deciphering email campaign results

t only makes good sense to track your email campaigns in as much detail as possible. Through these useful statistics you can find what works best when contacting your customers and more importantly through analysis of your results you can learn from your mistakes.

As Thomas Edison once said on the invention of the light bulb:

“I have not failed. I've just found 10,000 ways that won't work.”

It isn’t a secret that statistics are important when sending out email campaigns, but the question is what each figure actually means. One of the most common mistakes a marketer can make is considering open rates to be the true reflection of success or failure.

Read more about deciphering email campaign results ....